Micro-moments are potentially one the most crucial touch-points of the consumer with your brand, and this must be taken into account when planning the eCommerce marketing strategy of a brand. Let’s dive in a little and “think like Google”, ’cause…
There are numerous SEO tracking programs out there and sometimes it is hard to choose one. Yet, successful SEO strategy could be achieved even by using only Google’s free tools: Google Analytics and Google Search Console. Yet, after years of…
For those merchants who are already running PLA campaigns and looking to optimize their Google Shopping performance further, we made some tips on how to complex things just a little to gain more control over the ad spend. How Many…
Schema markup is, simply put, a code layer that’s applied to certain page or pages of the website and it provides additional information, aka “structured data”, for the search engines on the content that is found on the page(s). There…
INCREASE THE NUMBER OF REVIEWS FAST! One of the toughest things for business owners is to get reviews from their customers. Sometimes, being real good just doesn’t cut it and more proactive approach is required to kick in. How, then,…
TIPS FOR SPOTTING BAD WEBSITE DEVELOPMENT SHOPS The internet could be a complex place, especially for those who need a service and are not experts in what they seeking for. These folks could become an easy target for companies who…
WHAT YOUR SEO COMPANY NEED TO DO FOR YOUR LOCAL SEO Many companies are offering “Local SEO” services. In this article, we will outline the main elements that have the most impact on local SEO that should be practiced. This…
CHOOSING THE BEST AGENCY Choosing a service provider is indeed a tricky experience. We never sure what will we get, and we do whatever we can in order to finalize a decision based on many supporting factors. Same goes with…
WHAT TO LOOK FOR IN A TYPICAL DIGITAL MARKETING REPORT During the years, I had to explain really basic metrics to many sites owners who were engaged in SEO, PPC and PLA retainers and did not quite knew what was…
SAVE YOUR WEBSITE FROM POTENTIAL GOOGLE PENALTY! MAKE SURE THE BACKLINKS ARE LEGIT! Up until 5-7 years ago, SEO was relatively easy. All that it took was to create/purchase a bunch of backlinks, stuff the web content with keywords and…
