Even the best and largest search engines need some guidance. When it comes to SEO signal, every little bit we could provide Google to make its indexing easier would be a blessed thing that will likely play in our favor.…
Even the best and largest search engines need some guidance. When it comes to SEO signal, every little bit we could provide Google to make its indexing easier would be a blessed thing that will likely play in our favor.…
Many of our ecommerce clients here in Colorado run campaigns on Google Ads, and too many have been burned by reckless agencies. Why? Because the junior campaign managers tent to stick to a certain, often fully automated, strategy rather then…
INCREASE ORGANIC SALES WITH BETTER PRODUCT-PAGE SEO! Here are 3 main tips to boost the eCommerce SEO performance of product pages on eCommerce websites: Never settle for manufacturer-provided content: always add a unique description phrase that provides extra information about…
The world of PPC has shifted to a new era: an era where automation and machine-learning bidding are the new kings, and the little advertiser is merely a pawn within that game. Do we still need PPC managers or PPC…
Your brand runs PPC campaigns on Google Ads and like everyone else, this channel needs to make sense and deliver top ROI and ROAS. However, some settings are often not being utilized what causes these KPIs to stay low. MOST…
SEO is essentially free traffic which means free revenue! That’s the good thing about SEO, if all is optimized, then we shall see growth in the organic revenue over time. Let’s cut to the chase, and give some advise for…
Micro-moments are potentially one the most crucial touch-points of the consumer with your brand, and this must be taken into account when planning the eCommerce marketing strategy of a brand. Let’s dive in a little and “think like Google”, ’cause…
There are numerous SEO tracking programs out there and sometimes it is hard to choose one. Yet, successful SEO strategy could be achieved even by using only Google’s free tools: Google Analytics and Google Search Console. Yet, after years of…
For those merchants who are already running PLA campaigns and looking to optimize their Google Shopping performance further, we made some tips on how to complex things just a little to gain more control over the ad spend. How Many…
Schema markup is, simply put, a code layer that’s applied to certain page or pages of the website and it provides additional information, aka “structured data”, for the search engines on the content that is found on the page(s). There…