Category: PLA

Data Feed Strategy for Google Shopping PLA

For those merchants who are already running PLA campaigns and looking to optimize their Google Shopping performance further, we made some tips on how to complex things just a little to gain more control over the ad spend. How Many

Understanding Basic SEO, PPC & PLA Reports

WHAT TO LOOK FOR IN A TYPICAL DIGITAL MARKETING REPORT During the years, I had to explain really basic metrics to many sites owners who were engaged in SEO, PPC and PLA retainers and did not quite knew what was

In Short, What is Google Analytics?

Google Analytics is, literally, Google’s analytics platform that measures actions and events on a website using a tracking code. It does not provide statistical data, as some reports are based on traffic samples, but is more of a trend application