Category: PPC

How to Choose Digital Marketing Agency – Practical Tips

CHOOSING THE BEST AGENCY Choosing a service provider is indeed a tricky experience. We never sure what will we get, and we do whatever we can in order to finalize a decision based on many supporting factors. Same goes with

Understanding Basic SEO, PPC & PLA Reports

WHAT TO LOOK FOR IN A TYPICAL DIGITAL MARKETING REPORT During the years, I had to explain really basic metrics to many sites owners who were engaged in SEO, PPC and PLA retainers and did not quite knew what was

Everything about GMB Listing

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WHAT YOU REALLY NEED TO KNOW ABOUT GOOGLE MY BUSINESS LISTINGS Google My Business is considered to be one of the more beneficial listings out there, as it is often displayed on both Google and Google’s products. Here’s what it

What Are Web Tracking Programs?

Web Analytics are programs that analyze the user interaction on a website by tracking their events (what they’ve done on the website). It is crucial for every website to have some sort of web tracking program installed in order to

In Short, What is Google Analytics?

Google Analytics is, literally, Google’s analytics platform that measures actions and events on a website using a tracking code. It does not provide statistical data, as some reports are based on traffic samples, but is more of a trend application