WHAT YOUR SEO COMPANY NEED TO DO FOR YOUR LOCAL SEO
Many companies are offering “Local SEO” services. In this article, we will outline the main elements that have the most impact on local SEO that should be practiced. This will help the clients to determine whether the service they are paying for is complete and tackling what needs to tackled.
Google My Business Page
One of the initial steps any business must apply is to have an updated (and obviously claimed) Google My Business listing. The listing should be accurate, have a valid NAP and the exact location on Google Maps.
Through this platform business owners could manage the reviews and the Google+ page.
Having local reviews is amongst the strongest locality signals for SEO. Google often times aggregates data from various sources, including local websites, in order to determine that one’s business is indeed local.
Foremost important is to have as many as possible reviews on Google My business page, Yelp, BBB listing, Angie’s List and other websites that provide reviews and information. That will not only increase the local SEO but would also greatly help to attract new customers, giving the fact that the reviews are good.
There are several strategies to generate reviews from users, make sure you are aware of these and know how to do it the right way.
Local Directory Listings
Another important signal for good local SEO would be to have listings in local online directories – such as Merchant Circle, YP, CitySearch and others.
That again provides additional signals on the locality of a business and it would be a good practice to have these listings in place. These also act as backlinks, yet the actual traffic is minimal in most cases.
On-page Local Optimization
Apart from the off-page sources for SEO, we must make sure that the website has undergone optimization for enhanced local performance.
The most crucial elements here would meta-tags, titles, content and links, appropriate code markup (Schema), optimized image tags and steady content production that deals with local topics.
Having local phone number, using zip codes in the content and having optimized site hierarchy would tremendously help with local organic performance, even within the highly competitive industries.
Another channel that should not be ignored would be the social media. Creating a community that spins around local business is crucial nowadays for success and having an active Facebook page (along with an updated LinkedIn profile) would help to strengthen the local SEO further and it also provides an alternative review platform.
In many cases, useless practices are being performed what may lead to either no results at all or results valid only for the short run. Applying the listed suggestions would help with earning solid organic performance for the long run that would likely to withstand any algorithm update that targets negatively manipulating websites.