WHAT YOU REALLY NEED TO KNOW ABOUT GOOGLE MY BUSINESS LISTINGS
Google My Business is considered to be one of the more beneficial listings out there, as it is often displayed on both Google and Google’s products.
Here’s what it is, for those unfamiliar with GMB:
GMB is Google’s way of generating user content and staying in control of the information it stores and displays. As such, they strive to have the most recent sources in order to display the most accurate and relevant information. For that matter, Google created a portal that gathers the information of local businesses and displays the data on the search results or on the maps, and other related apps that have a Google-powered search.
BUSINESS INFO AND REVIEWS IN ONE SPOT
Google My Business listing displays the business information, its location, hours and reviews.
Every business owner must make sure that their business appears on the listing accurately, and that all data is consistent across all listings.
GMB is also used as a review platform, which helps greatly with local SEO on top of being a trust-building service. Encourage your clients to write a review for your business (provide some incentives!) on Google My Business listing.
GOOGLE MY BUSINESS AND LOCAL SEO
In short, having a well-maintained GMB listing along with a good number of reviews helps greatly to improve local SEO. It is a strong signal for Google that indicates on local activity and that is the main purpose of local SEO. Obviously, having that single piece optimized and praying for SEO results won’t help much and many additional resources are required.
GOOGLE MY BUSINESS AND PPC
The main advantage of having an accurate GMB listing is the seamless integration with AdWords, and its assistance in improved visibility of the ads by displaying Location Extensions. I would suggest managing all of Google’s properties under the same account or email since it all can get quite confusing.
BOTTOM LINE – INVEST IN GMB!
I would consider it a high priority for every local business to have a well maintained GMB listing, and try to have as many reviews as possible. It helps with better organic performance and attracts new customers. Make sure the NAP is accurate and everything is as compelling as possible.
Have questions about your Google My Business listing? Hit us up for a quick audit!