CONTENTIMIZE helps eCommerce brands understand better their digital marketing objectives and KPIs, and determine whether business goals are met.
Our main objectives are to ensure that online retailers offer the best possible shopping experience, employ the optimal practices on various marketing verticals and deliver an exceptional search experience that will lead to constant growth.
An initial overall analysis that covers how well the website performs online and whether main goals are achieved.
The analysis will focus on technical elements, SEO and search experience, brand visibility, analytics, conversion funnel performance and more. In addition, the audit will review the growth potential and suggest optimizations to enhance growth.
It is crucial that all eCommerce websites have optimal technical settings that would allow good performance on search engines, shopping engines, and digital marketplaces.
The Technical Performance Analysis dives deep into the technical stuff and examines in details the current performance and what could be deployed for better results.
Websites with great SEO enjoy organic traffic that often converts to paid customers. The SEO must not be ignored and should be properly maintained to stay ahead of the competition. The SEO audit reviews the various on-page elements, rankings and other SEO signals in order to determine on the best long-term strategy that will support and grow the brand and the search-experience. The audit could review, upon need, SEO fraud analysis for clients who have reasons to believe so.
PPC and PLA Performance Audit analyzes and researches the Pay Per Click performance and whether KPIs perform efficiently and the ROAS and ROI are in good shape. Each online business must keep his PPC campaigns in prime shape in order to avoid unnecessary waste of ad-spend and advertise in most efficient way possible. The team reviews campaigns on Google AdWords, Google Shopping, and Bing Ads and provide complete performance analysis.
For eCommerce brands planning on developing a new eCommerce website – or considering migrating an existing eCommerce website from one platform or CMS to another and need consulting on how to do it the right way – CONTENTIMIZE offers close consulting services to make sure the website is ready to perform and WIN!