PLA / GOOGLE SHOPPING AUDIT

contentimize google shopping auditMAXIMIZE GOOGLE SHOPPING PERFORMANCE

✔ INCREASE SALES ON GOOGLE SHOPPING!
✔ EXPANDS REACH OF PRODUCTS!
✔ LOWER GOOGLE SHOPPING COSTS!

Google Shopping is often one of the most profitable marketing channels for eCommerce websites and with smart planning and operation, the operational costs could remain relatively low.

Managing successful Product Listing Ads (PLA) campaign on Google requires both strategy and technical optimization in order to generate data feed of the highest quality. For that matter, not only the campaign should run but also the actual website and the product landing pages shall be fully optimized.

CONTENTIMIZE has established operation for many eCommerce clients and could audit the performance and provide important insights that will help boost the Google Shopping performance and lower CPCs.

PLA PERFORMANCE REVIEW

✔ LOWER CPC AND COST!
✔ MAINTAIN MORE EFFICIENT PLA CAMPAIGNS
✔ INCREASE CONVERSIONS!

Unlike many other paid search campaigns, Google Shopping is based on unique attributes that all work together seamlessly. We will review the core elements of PLA operation:

  • DATA FEED QUALITY AUDIT: The most important element of successful operation of Google Shopping is to have a highly optimized data feed. The data feed could be generated from the website or produced in other methods, but regardless, all the required attributes of the data feed must be optimized and accurate. We will review the feed and provide performance optimization insights.
  • WEBSITE QUALITY REVIEW: eCommerce websites that are fully optimized will allow generation of a better data feed what will result in better performance across all digital marketplaces and shopping comparison engines. For that matter, many attributes on the website should be reviewed and fully optimized. The team will audit these elements as part of the review.
  • PLA CAMPAIGN SETTINGS REVIEW: The other main component of successful operation on Google Shopping would be to have a fully optimized PLA campaign that utilizes all necessary features and has good targeting based on KPIs. We will review the analytics and ROI/ROAS data and provide insights on these performance metrics.
  • ECOMMERCE TRACKING AUDIT: In too many cases either the eCommerce Tracking codes or other components of the conversion tracking code are not properly installed. The result could end with partial data and event firing what could lead to false analytics. We will review these setting as well and provide insights.

LOOKING TO BOOST YOUR GOOGLE SHOPPING PERFORMANCE? NEED A PRO ADVICE ON THE BEST PLA STRATEGIES? THAT IS WHY WE ARE HERE!
LET US REVIEW THE GOOGLE SHOPPING SETTINGS AND PROVIDE TRUE INSIGHTS!
CALL NOW AND LET YOUR ECOMMERCE BUSINESS MAX ITS EARNING POTENTIAL!

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