SEM (PPC/PLA) PERFORMANCE ANALYSIS

contentimize-ppc-consulting

CONTENTIMIZE helps eCommerce brands to maximize the efficiency of their SEM campaigns on Google AdWords, Google Shopping and Bing Ads.
CONTENTIMIZE team has official certifications for Google AdWords (search, display), Google Shopping, Google Analytics and Bing Ads (Accredited Professional).

SEM campaigns (often referred to as “PPC campaigns”) are one of the most profitable marketing channels for many eCommerce brands and it is crucial that the search-engine marketing campaigns will run efficiently, with minimal spend and maximum ROAS and revenue. The various PPC strategies are often very complex and overwhelming, and require hands-on experience in order to create the most efficient advertising campaigns.

The dedicated SEM audit checks on the overall performance of the PPC strategies and campaigns, and examines various KPIs that contribute to the success: bidding strategies, schedules, geo-targeting and so much more!

For merchants running PLA (Product Listing Ads) campaigns on Google Shopping, a dedicated audit is offered which focuses on the PLA performance and suggests unique strategies for maximum performance and sales. In addition, the review covers the Merchant Center operation and data-feed review.

PPC ANALYSIS INCLUDES:

  • Keyword list analysis – audit reviews the keyword list and keyword relevance and performance – including cost and contribution to revenue.
  • Daily spend analysis – audit checks for daily spend distribution and its alignment with top performing times and bidding strategies. 
  • Savings strategies review – audit checks for strategies to increase ROAS and minimize spend. 
  • Bid strategies review – audit reviews the ongoing bidding strategies and spend performance.
  • Performance efficiency and ROAS/CPA review – review check eCommerce analytics for enhanced efficiency and spend prevention. 
  • Recommendations for improvement – documented conclusions will be provided with each analysis. 

TARGETED CLIENTS:

  • eCommerce brands operating SEM campaigns and require INDEPENDENT performance audit
  • Website owners who run Google AdWords campaigns and looking to optimize and grow their PPC performance
  • New eCommerce brands looking to expand their marketing verticals and start their first PPC campaigns
  • Online retailers looking to start running PLA campaigns on Google Shopping
  • Digital merchants who got suspended from Google Shopping and need urgent review and resolution

CONTACT US NOW TO MAKE SURE YOUR PPC IS IN PRIME SHAPE!

CALL US NOW: (720) 431-7677

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