WHY PPC CAMPAIGNS NEED REVIEW?
✔ LOWER BUDGET WASTE!
✔ INCREASE CONVERSIONS!
✔ MORE EFFECTIVE PERFORMANCE!
✔ OPTIMIZE BIDDING STRATEGIES!
The bottom line answer would be: to minimize waste. The slightly longer answer would be that most PPC platforms are dynamic, with changing CPCs, that require very frequent adjustments to the paid search campaigns. Just like stockbrokers who are glued to the monitors many hours of the day analyzing the performance – same goes for PPC campaigns who need to be constantly monitored in order to maximize ROI and ROAS. Along the way, there’s a long list of KPIs that also must be revised to determine performance and opportunities.
Reality is that in many cases many accounts are being managed either poorly or rarely – what causes direct loses to the brands or website owners. In some cases, the PPC managers are not aware of all the strategies that could be applied what could potentially contribute to greater and unnecessary ad spend.
That is why SEM campaigns need constant TLC.
The team at CONTENTIMIZE created, managed and optimized numerous Google AdWords, Bing Ads and some Facebook Ads campaigns in the past – while outperforming previous performance and lowering the waste! We helped eCommerce clients get better paid-search reach for their products and increase the sales significantly!
CONSULTING BACKED BY CERTIFICATIONS
CONTENTIMIZE holds the following certifications:
- Google Analytics
- Google Shopping
- Google AdWords (search & display)
- Bing Ads
- HubSpot Inbound Marketing
SEM ANALYSIS FOR COMPETITIVE INDUSTRIES
✔ PPC FOR LOCKSMITHS, PLUMBERS AND MEDICAL!
✔ STOP CLICK FRAUD!
✔ DISCOVER CHEAPER CPC OPPORTUNITIES!
For highly competitive industries (local insurance agents, locksmiths, lawyers, medical offices, etc.) with high CPC, we audit the targeting settings and keywords to search for low-hanging fruits and cheaper opportunities. In addition, we provide tools and advice on click fraud and ongoing monitoring.
PPC STRATEGY AUDIT
✔ CAMPAIGN PERFORMANCE AUDIT!
✔ ANALYTICS AND KPI REVIEW!
✔ HONEST REPORTING!
CONTENTIMIZE will review the overall performance of the paid search campaigns and will analyze the KPIs to ensure maximum reach:
- TARGETING REVIEW: The foremost crucial element of any marketing campaign is to have proper targeting. The message must speak to the right audience at the right region on the right device in order to make conversions happen. In some cases, there are several targeting options that might need to be tested.
The team will review the targeting settings and provide optimization insights.
- CAMPAIGN STRUCTURE & FEATURES: We will make sure that a logical campaign structure is applied and the ongoing set strategies are delivering the goods and maximum QS. In addition, we will check if all available features are employed to maximize performance.
- KPI ANALYSIS: In order to fully understand the performance of a given campaign, we must understand the metrics. We will review the top tier KPIs such as ROI and ROAS, and will also closely examine ongoing KPIs such as cost, clicks, impressions, CTR, conversions, CVR, CPC, CPA and others.
- TRACKING TOOLS REVIEW: Often times many features on Google Analytics are not properly set what causes discrepancies in metrics and partial data tracking. All Google tools must be properly linked work flawlessly, and all other tracking codes should fire when needed.
LET OUR AGENCY EXPERIENCE BE AT YOUR BEST SERVICE!
MAKE SURE YOUR BUSINESS GETS THE BEST PPC STRATEGIES APPLIED TO SAVE YOU MONEY!
CONTACT US TODAY FOR AN INDEPENDENT PPC CONSULTING SESSION THAT WILL PROVIDE REAL & MEANINGFUL INSIGHTS THAT WILL SAVE YOU MONEY!