ECOMMERCE PPC DONE RIGHT. MADE IN DENVER, COLORADO
Letting a digital marketing agency manage your eCommerce PPC campaigns on Google Ads? Not seeing results? That’s a pretty common scenario that often than not occurs due to lack of experience and full understanding of the modern PPC logic for eCommerce.
PPC is becoming more automated. More “user friendly” and more “machine learning based”. With that, comes the illusion that PPC campaigns could simply be put and let run on auto-pilot.
The only ones seeing profit from this common approach are a. Google or the other ad-networks and b. the agencies, who manage dozens of eCommerce PPC clients at once, without really investing expertise into the campaign management process, or worse – blindly adhering to Google’s “recommendations”.
We come onboard when our clients had enough. Past all the “second chances”, right after “restrategizing” and other BS often thrown by agencies.
We serve our clients, one at a time, with one goal in mind: growth. More sales, better bang for the buck, better KPIs that likely won’t matter much anyways.
GOOGLE ADS PPC CONSULTING & MANAGEMENT
We managed hundreds of campaigns on Google Ads. Hands-on, zero delegation. Our expertise includes complete set-ups from ground zero, optimization and reconstruction of existing campaigns and KPIs analysis. We provide extensive audits for clients who are paying for PPC management to an agency and not sure whether the performance and ROI is sufficient.
The team utilizes a unique approach to PPC and all PPC strategy fully complies with Google Ads’ quality guidelines in order to maximize the performance, lower the CPC and CPA, and push the ROI and ROAS to the max.
We help with:
- campaign set ups (search, display, remarketing, video, app)
- keyword & opportunity research
- targeting optimization
- creatives: ads (contextual & display) and videos; based on concept and clear messaging
- conversion tracking set ups (GTM/hardcoding/plugins) & linking to GA, MC and other analytics/tracking apps
- call tracking set ups
- mobile performance optimization
- dynamic remarketing strategy for eCommerce
- automated bidding (Smart Bidding) strategy evaluation and optimization
- KPIs analysis and revenue audits (including attribution analysis)
- landing page optimization
- QS boosting
- negative keyword list optimization & placement analysis
- GENERAL TOP-LEVEL PPC STRATEGY FOR GOOGLE ADS!
MICROSOFT ADVERTISING (BING ADS) FOR ECOMMERCE
Microsoft Advertising (Bing Ads) may not be as popular as Google Ads, but it’s another cheaper option for retailers to run SEM campaigns on a platform very similar to Google Ads. With the recent introduction of ChatGPT and AI based ads, this platform is growing in popularity.
The main advantage of Microsoft Advertising is its lower CPC compared to Google Ads, and pretty good reach.
The team has managed many Microsoft Advertising campaigns successfully and we possess the Microsoft Advertising certification.
Our Bing Ads optimization services cover:
- campaign set ups & imports
- keywords research
- creation of ads
- application of conversion tracking codes
- performance & KPIs analysis
- GENERAL PPC STRATEGY for Microsoft Advertising
Award-winning SEM/PPC strategy consulting and audits. We managed 100’s of eCommerce PPC accounts on Google Ads and Bing Ads, and we saved our customers thousands of dollars on wasted ad-spend. If your company pays big dollars for PPC management and you fail to see results – let CONTENTIMIZE save you from the usual agency BS and do it the right way.
WHY PPC CAMPAIGNS NEED REVIEW?
✔ LOWER BUDGET WASTE!
✔ INCREASE CONVERSIONS!
✔ MORE EFFECTIVE PERFORMANCE!
✔ OPTIMIZE BIDDING STRATEGIES!
The bottom line answer would be: to minimize waste and ad-spend bleed. The slightly longer answer is that most PPC platforms are dynamic, with changing CPCs, that require very frequent adjustments to the paid search campaigns. Just like stockbrokers who are glued to the monitors many hours of the day analyzing the performance – same goes for PPC campaigns who need to be constantly monitored in order to maximize ROI and ROAS. Along the way, there’s a long list of KPIs that also must be revised to determine performance and opportunities.
Reality is that in many cases many accounts are being managed either poorly or rarely – what causes direct loses to the brands or website owners. In some cases, the PPC managers are not aware of all the strategies that could be applied what could potentially contribute to greater and unnecessary ad spend.
That is why SEM campaigns need constant TLC.
CONSULTING BACKED BY CERTIFICATIONS
CONTENTIMIZE holds the following certifications:
- Google Analytics
- Google Shopping
- Google Ads
- Microsoft Advertising (Bing Ads)
- HubSpot Inbound Marketing
The team at CONTENTIMIZE created, managed and optimized numerous Google Ads, Bing Ads and Facebook Ads campaigns in the past – while outperforming previous performance and lowering the waste! We helped eCommerce clients get better paid-search reach for their products and increase the sales significantly!
PPC FOR COMPETITIVE INDUSTRIES + E-COMMERCE PPC
✔ PPC FOR LOCKSMITHS, PLUMBERS AND MEDICAL!
✔ STOP CLICK FRAUD!
✔ DISCOVER CHEAPER CPC OPPORTUNITIES!
✔ BOOSTS THE SALES OF SPECIFIC PRODUCTS, BRANDS AND CATEGORIES!
For highly competitive industries (local insurance agents, locksmiths, lawyers, medical offices, etc.) with high CPC, we audit the targeting settings and keywords to search for affordable opportunities. In addition, we provide tools and advice on click fraud and ongoing monitoring.
CONTENTIMIZE specializes in eCommerce PPC and has managed numerous paid search campaigns for local and national eCom brands. Increase the reach and sales of specific products and categories, and promote the brands you sell!
PPC STRATEGY AUDIT
✔ CAMPAIGN PERFORMANCE AUDIT!
✔ ANALYTICS AND KPI REVIEW!
✔ HONEST REPORTING!
CONTENTIMIZE will review the overall performance of the paid search campaigns and will analyze the KPIs to ensure maximum reach:
- TARGETING REVIEW: The foremost crucial element of any marketing campaign is to have proper targeting. The message must speak to the right audience at the right region on the right device in order to make conversions happen. In some cases, there are several targeting options that might need to be tested.
The team will review the targeting settings and provide optimization insights. - CAMPAIGN STRUCTURE & FEATURES: We will make sure that a logical campaign structure is applied and the ongoing set strategies are delivering the goods and maximum QS. In addition, we will check if all available features are employed to maximize performance.
- KPI ANALYSIS: In order to fully understand the performance of a given campaign, we must understand the metrics. We will review the top tier KPIs such as ROI and ROAS, and will also closely examine ongoing KPIs such as cost, clicks, impressions, CTR, conversions, CVR, CPC, CPA and others.
- TRACKING TOOLS REVIEW: Often times many features on Google Analytics are not properly set what causes discrepancies in metrics and partial data tracking. All Google tools must be properly linked work flawlessly, and all other tracking codes should fire when needed.
SERVING THE FOLLOWING ECOMMERCE PLATFORMS
We provide PREMIUM eCommerce PPC consulting services for the major eCommerce platforms is use today:
most other common eCommerce platforms (PrestaShop, Wix, Oracle CX, Square, etc.)
